The Custom Residential Architects Network (CRAN) Knowledge Community develops knowledge and information to benefit architects who are engaged in, or who are interested in learning more about, custom residential practice. CRAN presents information and facilitates the exchange of knowledge and expertise to promote the professional development of its members via discussion forums, national symposia and conventions, publications, and local activities.
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Architecture and Clients
While there is great respect for architects, there’s little understanding of what we do, or how our work affects others.
The Architect’s Voice, also known as the AIA Message Book, assists you in explaining your work to clients and members of the public. Using proof points, statistics, and anecdotes grouped in topic areas that you can customize, this message design process outlined in the guide will help with your communications and messaging efforts.