Ashley Point

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Ashley Point

It all began in 1927. City planners had a vision for the intersection of Forrest Avenue (now Ralph McGill Boulevard) and Ashley Avenue. Three lots were sold and recorded but sat vacant, waiting and watching as the neighborhood grew around them. From front row seats, these lots have seen decline, diversification and gentrification. Today, with the renewed energy and excitement from Ponce City Market, Historic Fourth Ward Park and the Beltline’s Eastside Trail, new development for these three lots were finally made possible.
715 Ralph McGill, 402 Ashley and 392 Ashley make up the three modern homes in the Ashley Point development. Each home features nearly 2200 square feet of conditioned space on three levels. The height and location of the homes allows for views in all directions. Although the site allows each unit to have its own unique design and character, several themes are present throughout.
The exteriors are comprised of hard coat stucco, re-claimed barn wood and fiber cement lap siding. Energy efficient foam insulation fills the ceilings and floors and LED lighting reduces the overall energy consumption. Each home features large floor-to-ceiling windows and doors to allow natural sunlight to fill the spaces. Each bedroom is designed as a master with its own bathroom. Custom open staircases and natural concrete floors invite you into the ground floor. The second level houses the kitchens, living rooms and dining rooms.
Going undeveloped for 80 years, these three lots have gained new life as this collection of modern homes have complimented the development taking place in the area. Ashley Point is not defined by one singular project but the relationship between each home as they relate to each other and the context.

Design Challenge

The triangular shape of the site presented to biggest challenge and the design had to respond to this in several phases of the project. The footprint of the buildings had to shrink due to setback requirements. As a result, opportunities for circulation were limited to being vertical but allowed the stairs to be emphasized as an architectural feature within the living spaces. The tight confinement of the site provided minimal floor space on the ground level but allowed for second floor cantilevers that accentuate the grading of the site. Due to the tight configuration of these cantilevers and angles of 402 Ashley in particular, the use of structural steel was necessary to pick up the loads on the balcony. In the end, this challenge became an opportunity for the architect and developers to push the limitations of both the site and design.

Physical Context

Situated across the street from the south entrance to Historic Old Fourth Ward Park and within walking distance to the Atlanta Beltline’s Eastside Trail, the opportunity for this development arose as a result of the economic and architectural growth in the vicinity. Because of its location, the design is deliberate to allow owners to flow seamlessly between public and private spaces. Floor to ceiling windows and doors are used throughout each home to blur these boundaries and providing ample natural light while screening interior views into the units. Similarly, rooftop decks allow for views towards the the Midtown Skyline.

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