Porsche Cars North American Heaquarters
Porsche Cars of North America is relocating their North American Headquarters to a new 230,000 sf world-class facility in the Aerotropolis Complex adjacent to the Hartsfield-Jackson Atlanta International Airport. The new corporate facility will house a contemporary workplace for 400 employees, a Technical Service and Training Center, and a Customer and Driver Experience Center with an integrated road handling track.
Acting as a catalyst for change, Porsche selected an abandoned site of a large automotive manufacture, contaminated through years of industrial treatment. It is anticipated that One Porsche Drive will reenergize a struggling, yet once vibrant and historically significant neighborhood and promote an economic revival in the Aerotropolis development. Porsche hopes to signal the beginning of a much larger movement towards sustainable development surrounding Hartsfield-Jackson Atlanta International Airport while increasing local businesses income from employees and visitors drawn to the area.
The project team had the unique challenge of interpreting and transforming a complex program and site into a high-performing environment that embodies the essence of the Porsche brand. The design emphasizes a superior customer experience and enhances connectivity. By integrating the track into the lower levels and through the office building while weaving in subtle motorsport-related cues, the design immerses employees, dealers and customers in the Porsche high performance experience. An interior “Main Street” and courtyard area showcases the vehicles and functions as the heart of the facility. From this courtyard space, customers and employees can interact while watching the action on the track below. The contemporary, light-filled workplace promotes collaboration and inspires creativity. Central café areas, team rooms and huddle spaces support Porsche’s cooperative, transparent culture. The final solution creates an iconic facility driven by logic, function, and experience.
Reflecting Porsche’s commitment to the environment, the design creates a sustainable corporate headquarters building targeting a minimum of LEED® Silver certification. The high performance building envelope achieves 26% energy cost savings from the ASHRAE 90.1 2007 baseline, a 60% savings from the CBECS baseline, and compliant with the AIA 2030 Challenge. The new headquarters also achieves a 36% water savings from the EPAct 1992 baseline and the landscape design incorporates a 64% reduction in irrigation demand. The interior planning and furniture layout exceeds 90% view access for all employees.
(Note: Professional Photography will be available early April)