Shaw Contract Group Atlanta Showroom
The client, a world-leading brand of commercial carpet, is known for providing the industry with design leadership and innovative flooring. The project focuses on creating a customer experience that is consistent with the company’s brand, while maximizing the use and flexibility of the showroom and workspaces. The showroom serves as a merchandising backdrop for their products, a space to host product knowledge presentations, and events for professionals, industry partner meetings and sales meetings.
The overall design of the showroom is based on the experience of “Awakening Your Senses”. Each element within the space is designed to be thought-provoking, sculptural and interconnected. The sculptural staircase, called “sense of possibilities,” is modeled after a carpet loom and creates a platform for viewing the company’s floor products. The complex and visually stimulating curves mimic yarn moving through carpet production. A multi-colored fiber installation, called “sense of sight,” celebrates the vibrant colors that the client’s products offer and encourages designers to “color outside the lines.”
The project houses an open-concept work area with technology incorporated into the architecture. Storage walls located in the showroom allow for visitors to have a tactile experience with the products. The striking exterior signage is integrated into the exterior patio and serves as a seating area during events. The impact-inducing showroom is the first for the company in Atlanta.